Post by catharine on Mar 31, 2010 22:13:53 GMT
Thought I'd make a thread for this in the hope that other forum members are considering having a go at making a complaint in response to the recent Bad Cast. Here is my attempt which I have just submitted to the Advertising Standards Authority in NZ. If I can have a crack at it, I'm sure you can too!
"I wish to lodge a complaint regarding the attached advertisement “Peace, Love & Joy in NZ Spring Water” printed in April/May 2010 edition of Rainbow News magazine.
In my view the claims made by this advertisement are in breach of Principle 2 of the Therapeutic Products Advertising Code:
“Principle 2 - Advertisements must be truthful, balanced and not misleading. Claims must be valid and have been substantiated.”
Further, that the claims are in breach of Requirement 4:
“Advertisements must not directly nor by implication, omission, ambiguity, exaggerated claim or comparison:
(a) mislead or deceive, or be likely to mislead or deceive; or
(b) abuse trust, or exploit lack of knowledge; or
(c) exploit the superstitious or, without justifiable reason, play on fear or cause distress.
In accordance with Principle 2, I challenge whether the advertiser holds documentary evidence to substantiate the any of the following claims:
The advertiser makes reference to the photographic experiments conducted by Dr Masuru Emoto, who asserts that exposure to human thoughts and emotions can affect the molecular structure of water. The scope of Dr Emoto’s experiments did not extend to examining any additional therapeutic benefits resulting from any changes to the molecular structure. As the advertiser suggests “Aadil has taken it a step further”, though whether this step includes controlled experiments to support claims about its healing properties is unclear.
Dr Emoto’s findings have been subject to criticism from the wider scientific community. Regardless of the validity of Dr Emoto’s claims, in accordance with Principle 2, I question whether the advertiser can substantiate their own claims about the therapeutic qualities of the “love vibrational bottle of water” which is “healing for you”."
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"I wish to lodge a complaint regarding the attached advertisement “Peace, Love & Joy in NZ Spring Water” printed in April/May 2010 edition of Rainbow News magazine.
In my view the claims made by this advertisement are in breach of Principle 2 of the Therapeutic Products Advertising Code:
“Principle 2 - Advertisements must be truthful, balanced and not misleading. Claims must be valid and have been substantiated.”
Further, that the claims are in breach of Requirement 4:
“Advertisements must not directly nor by implication, omission, ambiguity, exaggerated claim or comparison:
(a) mislead or deceive, or be likely to mislead or deceive; or
(b) abuse trust, or exploit lack of knowledge; or
(c) exploit the superstitious or, without justifiable reason, play on fear or cause distress.
In accordance with Principle 2, I challenge whether the advertiser holds documentary evidence to substantiate the any of the following claims:
- “Bottled water with the logo Peace, Love, Joy, Happiness and Harmony printed on the label to create a vibration of unconditional love and infused with loving energy.”
- "Bottled water with the logo Peace, Love, Joy, Happiness and Aadil has taken it a further step with the purpose of creating a love vibrational bottle of water, which is healing for you.”
- “By vibrating love into this water it resonates with energy and meaning of the words.”
- “The message carried with this water will help us all feel our present existence that is very precious and pure.”
The advertiser makes reference to the photographic experiments conducted by Dr Masuru Emoto, who asserts that exposure to human thoughts and emotions can affect the molecular structure of water. The scope of Dr Emoto’s experiments did not extend to examining any additional therapeutic benefits resulting from any changes to the molecular structure. As the advertiser suggests “Aadil has taken it a step further”, though whether this step includes controlled experiments to support claims about its healing properties is unclear.
Dr Emoto’s findings have been subject to criticism from the wider scientific community. Regardless of the validity of Dr Emoto’s claims, in accordance with Principle 2, I question whether the advertiser can substantiate their own claims about the therapeutic qualities of the “love vibrational bottle of water” which is “healing for you”."
