Post by Cassus on Jan 29, 2010 22:26:21 GMT
Lee Crock has a US patent for his miracle machine, but that might not save him from a potential breach of the UK Cancer Act 1939.
Speculative ASA complaint:
I write to complain about an advert that appeared in Nexus Magazine, entitled "Cancer cells".
I suspect the advert is in breach of one sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) Code, and in breach of the Cancer Act 1939.
For your convenience, I have made a scan of the advert available on a popular image sharing website.
img13.imageshack.us/img13/6819/img7ek.jpg
I can provide a copy of the scan by email, or send an original copy of the leaflet by post, if required.
1. Nexus Magazine is published in the UK "under licence by Nexus Magazine (UK) Ltd". It is available in high street shops like WH Smiths.
2. The February-March 2010 issue (Vol. 17, No. 2, page 64) carried an advert entitled "Cancer cells".
3. Section 2.1 of the CAP code states “2.1 All marketing communications should be legal, decent, honest and truthful.”
4. The Cancer Act 1939 (amended) states "No person shall take any part in the publication of any advertisement... containing an offer to treat any person for cancer, or to prescribe any remedy therefor, or to give any advice in connection with the treatment thereof..."
5. I challenge whether the advert is "legal" (CAP code 2.1) under the Cancer Act 1939.
6. I confirm that I have no connections with the advertiser, with Nexus Magazine, or with the publishing industry in general. I confirm that I am not involved in legal proceedings with the advertiser or Nexus Magazine.
7. I confirm that I am happy to be identified as the complainant.
Speculative ASA complaint:
I write to complain about an advert that appeared in Nexus Magazine, entitled "Cancer cells".
I suspect the advert is in breach of one sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) Code, and in breach of the Cancer Act 1939.
For your convenience, I have made a scan of the advert available on a popular image sharing website.
img13.imageshack.us/img13/6819/img7ek.jpg
I can provide a copy of the scan by email, or send an original copy of the leaflet by post, if required.
1. Nexus Magazine is published in the UK "under licence by Nexus Magazine (UK) Ltd". It is available in high street shops like WH Smiths.
2. The February-March 2010 issue (Vol. 17, No. 2, page 64) carried an advert entitled "Cancer cells".
3. Section 2.1 of the CAP code states “2.1 All marketing communications should be legal, decent, honest and truthful.”
4. The Cancer Act 1939 (amended) states "No person shall take any part in the publication of any advertisement... containing an offer to treat any person for cancer, or to prescribe any remedy therefor, or to give any advice in connection with the treatment thereof..."
5. I challenge whether the advert is "legal" (CAP code 2.1) under the Cancer Act 1939.
6. I confirm that I have no connections with the advertiser, with Nexus Magazine, or with the publishing industry in general. I confirm that I am not involved in legal proceedings with the advertiser or Nexus Magazine.
7. I confirm that I am happy to be identified as the complainant.