Post by Cassus on Aug 17, 2010 23:26:42 GMT
One of the early episodes of the Badcast featured an exhortation from me for people to submit complaints to the ASA.
I chose three sample adverts which I thought were in breach of the advertising rules.
The ASA has just published their adjudication on the first one. bit.ly/aL7RiB
The complaint was upheld. Well done to whoever submitted it.
I chose three sample adverts which I thought were in breach of the advertising rules.
The ASA has just published their adjudication on the first one. bit.ly/aL7RiB
The complaint was upheld. Well done to whoever submitted it.
A magazine ad, for The Circle of Raphael, was headed "THE TALISMAN OF THE SEVEN ANGELS CREATED TO BRING IT'S OWNER ANGELIC BLESSINGS, GUIDANCE & PEACE". Text stated "... [The Angels] promised they would view its wearing as an invitation to befriend its owner and bless them with the gift of Angelic good fortune, friendship, guidance and divine protection from all real danger, both physical and spiritual ... This incredible Angelic item has proved it can create fantastic results for its owners instantly ... From the moment you receive it, you will have seven Angelic friends watching over and protecting your life. Numerous doors to opportunities and good fortune that you may have once thought were out of your reach will be flung open - like magic ... Each angel will bless its owner with the following ... The gift of inner peace and happiness ... Divine protection and safety in all travel ... Luck in love and relationships ... Financial security and good health ... Protection from all acts of violence ... Good fortune in games of chance ... Angelic help in career and work matters ... [wearers] will also see their whole life significantly changed for the better in the flash of an eye ...".
Assessment
Upheld
The ASA noted CoR did not send evidence that showed the efficacy of the talisman. We reminded them that the CAP Code required them to hold documentary evidence to support the claims made in their advertising. Because we had not seen evidence that demonstrated that the talisman would protect wearers from physical danger, bring luck in love and relationships, financial security, good health and happiness, good fortune in games of chance and help in career and work, we concluded that the claims had not been substantiated and the ad was therefore misleading.
The ad breached CAP Code clauses 3.1 (Substantiation), 6.1 (Honesty) and 7.1 and 7.2 (Truthfulness).
Upheld
The ASA noted CoR did not send evidence that showed the efficacy of the talisman. We reminded them that the CAP Code required them to hold documentary evidence to support the claims made in their advertising. Because we had not seen evidence that demonstrated that the talisman would protect wearers from physical danger, bring luck in love and relationships, financial security, good health and happiness, good fortune in games of chance and help in career and work, we concluded that the claims had not been substantiated and the ad was therefore misleading.
The ad breached CAP Code clauses 3.1 (Substantiation), 6.1 (Honesty) and 7.1 and 7.2 (Truthfulness).